Online Marketing - Online Marketing Degree - ACS TechHub
Understanding Online Marketing In today’s fast-paced digital landscape, businesses must establish a strong online presence to stay competitive. Online marketing refers to the strategies and techniques used to promote products and services via the internet. Unlike traditional marketing, which relies on print, television, and radio, online marketing leverages digital channels such as social media, search engines, email, and websites to reach and engage customers effectively. Why Online Marketing Matters With the rise of digital technology, consumer behavior has shifted significantly. People now search for products online, compare reviews, and make purchasing decisions based on digital content. This transformation makes online marketing crucial for businesses looking to expand their reach, build brand awareness, and increase sales. A well-planned online marketing strategy enables businesses to connect with their target audience, generate leads, and drive conversions. It also offers ...